About PICA

From the Chairman of the Board

July, 2007

Time Keeps on Slipping into the Future

And that’s why I want to say a few words about how great it was to be at the recent PICA Summer Conference at the Grove Park Inn. And why you should make a commitment to yourself right now to come to next year’s Summer Conference in Myrtle Beach.
If you think you can’t make time to get away, that’s exactly my point.

The Summer Conference is a break from the daily grind. It’s a chance to learn, to relax, to renew old connections and to make new ones. The speakers are always excellent. Your mind will be stimulated, your spirit refreshed. The conference helps us all realize that we are part of a broader community and that the printing industry is full of a lot of great people, not just faceless competitors.

This year we had a perfect combination of business and fun. One noteworthy highlight was our keynote speaker, Jeff Magee, who gave a super high energy, wake-the-dead presentation on sales and then was generous enough to make available online twenty different videos for free for 30 days for additional viewing. We had cool mountain air, spectacular views, live music, square dancing and for those lucky few who were ready for a little pampering, a world class spa. On a personal note, I was able to have some quiet, quality time with my recently widowed general manager, Trish Sports. We never know how long we have with those we love. Making time for events like PICA’s Summer Conference is one way of blocking out time away from the routine. 

For me, PICA’s lasting value has always been rooted in two main areas: people and learning. Learning is the lifeblood that keeps the day fresh, that keeps our minds open, that keeps us growing as human beings. And let’s always keep in focus the fact that while we are all trying to succeed in our business life, at the end of the day, it’s really only the people in our lives that matter, that enrich our hearts.

Andrew Lesnik

Chairman, PICA Board of Directors
Sheriar Press, Myrtle Beach, SC
alesnik@sheriarpress.com
(843) 448-1102