About PICA

History / Timeline

Members shared their memories of PICA during the special millennium commemorative issue of The PICA Scanner in January 2000. Their stories are below. If you have a special memory you'd like to share, email pica@picnaet.org.

"Serving on the PICA Board."

Bill Freeman
Freeman Graphic Systems

"My 13 years as an officer or a member of the board, and the fellowship with the group that really laid the foundation for PICA, the nationally recognized organization it is today, was an unforgettable experience. The trips we made all over the two Carolinas for meetings is something that I will treasure all my life. Three of the outstanding members of this group still living are Tommy Reese, Cary Dowd III and Bill Treadaway."

Zeb Green
Green Printing Company

"Attending PICA conventions with my parents (my father, George Akers Moore, Jr., was president in the late '50's), particularly one held in Chevy Chase, MD -- my first trip to Washington, DC. Also, the President's Conference held in Hawaii -- I believe in 1974 -- which my wife and I attended."

Ralph Moore
Commercial Printing Company

"The way they [PICA] helped the people down East after (Hurricane) Floyd. It made me very proud to be a member."

Stuart Turner
Turner Printing Company

In 1930, the Carolinas Master Printer Association was active in the Carolinas' printing circles.

Stark S. Dillard became president of the Association in 1931 and "added to the printing industry of the Carolinas," according to the 1967-68 PICA Annual Report. In 1938 WB Hall was president of the North Carolina Masters Printers Association. President is synonymous with the Chairman of the Board today.

During World War II, Norman Foust served a two-year term acting as a liaison between the printing industry and serving on the War Production Board. A keynote of his term as president was the formation of the Carolinas Master Printers Association.

"Meetings throughout the Carolinas were held to aid management in doing a better job," reported the Annual Report. Paul Robinson was president in 1944.

In 1947, the Association was named The Printing Industry of the Carolinas. Gene Salmon was selected as the Association's first full-time staff person, called an executive secretary, in March 1949.

Jimmie Furlong served as president in 1949-50; he and Gene Salmon went to Washington and secured an appropriation from the Department of Labor in "sufficient amount to permit the establishment of norms for aptitude tests in our industry."

While Gene and Jimmie were in Washington, they paid a visit to the headquarters of the Printing Industries of America. PICA was not an affiliate of PIA at that time, but after meeting with James R. Bracket, PIA's General Manager, things changed. "What PICA began that day will live on after all of us," reported the Annual Report.

Education was taken on as a cause in the early 1950s with Jord Jordan's presidency. A compositor's school for journeymen compositors was the first of its kind in the country. The Foreman Management Schools were continued. The first Management Forum for owners and managers was held in Charlotte in November 1954. Other management forums were held in Clinton, SC, and in Raleigh, NC.

A renewed interest in government affairs came about in 1956-1957. The North Carolina Sales tax received more attention while the Bill was in the office than at any other time before. One heading in the PICA bulletin was "PICA Board of Directors Enter Sales Tax Fight." The largest Convention, held up to that date, was attended by 281 people.

Two member services, credit reporting and the collection service, began in 1959-1960. "A program to interest young people in the industry received much attention and committees worked with the North Carolina Apprenticeship Council and the South Carolina Bureau of Apprenticeship and prepared apprenticeship training agreements and booklets."

In 1960-61, "The Epes Memorial Self-Advertising Contest was changed so there are three classes of entries instead of one. This meant the smallest company had just as good a chance of winning one of these coveted plaques as the largest company." This Contest was the predecessor to the PICA Awards.

The PICA Headquarters, all this time, had been in Gene Salmon's home but it was moved to a downtown Columbia, SC office building. Tom Reese became the President of PICA for 1962-1963. On November 13, 1962, the PICA Foundation was incorporated, "marking another milestone in PICA's progress."

In 1963-1964, during Braxton Fly's presidency, Gene Salmon retired after 15 years of service. Braxton led PICA to a new organization, a new staff, and an expanded program. Bill Treadaway was hired. The headquarters were moved from Columbia to Charlotte, NC. After Flye, Carroll Spencer served as president. The Second Graphics Art Trade fair, the predecessor to The Charlotte Show, was held.

In 1966, the PICA Awards was formed. The symbol of print media excellence throughout the Carolinas was open to all members of the Association. Today, PICA Awards is a much-recognized symbol of excellence and many printing companies have built their entire marketing programs around this distinguished program.