They may not be the most aesthetically pleasing footwear–hey, they're not exactly Louboutins–but they're comfy as all get-out and clearly high in demand if holiday shoppers' purchase habits are anything to go by.
It probably also helps that they're slightly less expensive than Louboutins.
According to data from Experian Marketing Services, Uggs have been named the most popular and most searched-for item this holiday season, beating out such heavyweights as
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Could the days of eskihoes be numbered!?
In their third quarter earnings report, Deckers Outdoor Corp. said UGG profits dropped 31%, which they're blaming on warm weather and price increases.
To remedy the situation, Deckers plans to cut prices on certain styles, but some analysts don't think that's enough.
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