Promoting the industry ~ Focused on Members Success
Promoting the industry ~ Focused on Members Success
Graphic Communications-the creation, development, production, and dissemination of products utilizing or incorporating words, illustrations, or photographic images to convey information, ideas, feelings, and concepts; this includes the family of market segments which embrace existing and emerging technologies of printing, publishing, packaging, conventional and digital imaging, and their allied industries; often referred to as the graphic arts or print industries.
Graphic Communications companies create and produce a spectrum of products which are part of daily life. Examples include; books, magazines, catalogs, newspapers, web pages, multimedia, electronic media, illustrations, photographs, brochures, pamphlets, inserts, directories, direct mail, stationery, greeting cards, invitations, maps, coupons, tickets, forms, checks, currency, stamps, tags, labels, bumper stickers, decals, nameplates, signs, billboards, posters, displays, banners, textile products (clothing, sheets, bedspreads, etc.), packages (toothpaste and cosmetic tubes, boxes, cartons, sacks and bags, cans, bottles, bottle caps, wrappers, and pouches), wallcoverings, linoleum, carpets and rugs, china, cups, plates, napkins, fine art prints, promotional products (pens, pencils, key tags, portfolios, pocket items, desk items, drinkware, rulers, wearables, balloons, mouse pads, etc.), and other items where printing is incorporated into the manufacture of furniture, electronic circuit boards, clock faces, computer keys, cabinet tops, appliances, vehicles, and others.
The field of Graphic Communications encompasses all the printing processes (offset lithography, flexography, letterpress, gravure, screen printing, engraving, foil stamping, inkjet, direct digital, and other electronic imaging or specialty image reproduction methods), and all phases from the origination of the idea, design and preparation through finishing and distribution of the product whether it be two or three-dimensional or by some electronic media.
Graphic Communications, the United States' third largest manufacturing industry, requires hundreds of thousands of people in a variety of challenging occupations which require creative, technical, production, management, sales, marketing, engineering, customer service, education, or other professional expertise.
This industry is widespread and with more integration of the many segments falling under the term Graphic Communications, it appears necessary to highlight this field's many career opportunities. Few if any of these various industry segments are endowed with a ready pool of prospective new employees. This effort will help spread the word among our nation's young people that opportunities exist in this field.
